Investment Rating - The report assigns an "Accumulate" rating to the company with a target price of 89.20 CNY [5][16]. Core Insights - The company is leveraging AI technology and a city-based base sinking strategy, in collaboration with Fenbi, to accelerate its market share growth and reshape the public examination industry [2][12]. - The company is expected to achieve significant revenue growth, with projected net profits for 2025-2027 at 312 million, 438 million, and 543 million CNY respectively, and EPS of 1.58, 2.23, and 2.76 CNY [12][16]. - The strategic partnership with Fenbi is anticipated to enhance competitive barriers and operational efficiency in the vocational education market [12][21]. Financial Summary - Total revenue is projected to grow from 247 million CNY in 2023 to 5,159 million CNY by 2027, reflecting a compound annual growth rate (CAGR) of 131.3% in 2024 [4][13]. - The net profit is expected to turn from a loss of 92 million CNY in 2023 to a profit of 543 million CNY by 2027, indicating a significant recovery and growth trajectory [4][13]. - The company’s gross margin is projected to improve from 53.48% in 2024 to 57.16% by 2027, driven by brand effect and operational efficiency [19][21]. Industry Analysis - The number of college graduates in China is expected to exceed 12 million by 2025, creating a sustained demand for public examination training [32][46]. - The public examination training market is projected to reach approximately 151 billion CNY in 2025, with a potential growth to 237 billion CNY by 2030 [46][47]. - The company is positioned to benefit from the increasing number of civil service examination candidates, which has shown a consistent upward trend [41][46].
华图山鼎(300492):公考龙头的跃迁:基地下沉、AI赋能