Seazen(SH:601155) CAITONG SECURITIES·2026-01-06 13:12Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [2][69]. Core Views - The company has been deeply engaged in the real estate development and commercial operation sectors for over 30 years, with a dual-driven business model [8][12]. - The commercial operation segment has become a significant source of profit, with the company managing 205 Wuyue Plazas across 141 cities as of June 30, 2025 [8][30]. - The company's operational capabilities have improved, with retail sales and foot traffic steadily increasing, supported by consumer promotion policies [8][44]. - As the real estate market stabilizes, the impact of asset impairment provisions on performance is expected to gradually diminish [8][58]. - The company is transitioning from low-margin real estate development to high-margin commercial operations, which is anticipated to enhance profitability [8][69]. Summary by Sections 1. Company Overview - The company has expanded its business into commercial real estate since 2008, with significant growth in its commercial operations [12]. - The ownership structure is highly concentrated, with the Wang family as the actual controller [14]. 2. Commercial Operations - The company has a leading position in commercial management, with a steady increase in operational capabilities [8][30]. - The commercial operation revenue has shown a compound annual growth rate of 13.1% from 2022 to 2024, with a 11.29% year-on-year increase in the first half of 2025 [22][44]. - The gross profit margin for property leasing and management has been improving, reaching 71.2% in the first half of 2025 [38]. 3. Real Estate Development - The company has paused land acquisitions to reduce risk exposure, resulting in a 13.1% year-on-year decrease in total land reserves as of the first half of 2025 [49]. - Sales revenue has declined significantly, but the average selling price has stabilized, increasing by 6.5% year-on-year in the first half of 2025 [53][55]. 4. Financial Performance - The company is actively reducing debt, with interest-bearing liabilities decreasing by 6.3% year-on-year to 52.3 billion yuan in the first half of 2025 [62]. - The average financing cost has dropped to 5.55%, down 37 basis points from the end of 2024 [62]. 5. Profit Forecast and Valuation - The company is expected to see a gradual recovery in net profit, with projections of 862 million yuan, 968 million yuan, and 1.12 billion yuan for 2025, 2026, and 2027 respectively [69]. - The estimated earnings per share (EPS) for the same period are projected to be 0.38 yuan, 0.43 yuan, and 0.50 yuan [69].