GWMOTOR(SH:601633) Shenwan Hongyuan Securities·2026-01-07 09:13Investment Rating - The industry investment rating is "Overweight" indicating that the industry is expected to outperform the overall market [12]. Core Insights - The 2026 new energy vehicle purchase tax subsidy policy has shifted from a "one-size-fits-all" model to a tiered proportional subsidy, resulting in a slight decrease in per-vehicle subsidy amounts. Companies with a higher proportion of low-end models, such as Geely and BYD, will experience a more significant subsidy reduction, while high-end brands are largely unaffected [2][3]. - The adjustment in subsidy policy is expected to significantly reshape the sales structure of new energy vehicles in 2026, with demand for low-end models likely to decline, benefiting mid-to-high-end models and companies with higher average selling prices (ASP) [3]. Summary by Sections Subsidy Policy Analysis - The 2026 subsidy policy will lead to a reduction in subsidies for companies with a higher share of low-end models, with Geely facing a 19% reduction and BYD a 14% reduction. In contrast, companies like Xiaopeng, Great Wall, and Leap Motor will see a reduction of around 10% due to their higher proportion of mid-to-high-end models [3][4]. Sales Analysis of Key Companies - Xiaopeng Motors: Projected delivery volume for 2025 is approximately 430,000 units, a 126% increase year-on-year. December deliveries were 37,500 units, showing a decline due to subsidy reductions. The ASP is expected to drop from nearly 190,000 yuan in 2024 to 160,000 yuan in the first half of 2025. Xiaopeng plans to launch seven dual-power models in 2026, which are expected to benefit from the policy changes [4][5]. - Leap Motor: Expected to deliver 597,000 units in 2025, doubling from 290,000 units in 2024. The growth is driven by new models and overseas market expansion. Despite the introduction of lower-priced models, Leap Motor has maintained its gross margin due to effective cost control. The 2026 sales target is set at 1 million units [5][6]. - Great Wall Motors: Anticipated sales for 2025 are 1.32 million units, a 7% increase. The company has optimized its internal structure, with new models compensating for declines in older models. The sales target for 2026 is set at 1.8 million units, reflecting a 40% year-on-year growth expectation [6]. Investment Recommendations - The report suggests focusing on new energy vehicle companies that have advantages in AI and robotics, such as Xiaopeng, NIO, and Li Auto, as well as key Tier 1 suppliers. It also recommends second-hand car companies and component manufacturers with low valuations and growth potential, such as Yinchuan, Fuda, and others [2][6].