Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [1]. Core Insights - The company is positioned as a leading player in the high-end beauty and health management sector, with a well-established "Double Beauty + Double Health" ecosystem that drives growth through both organic and external expansion [8][13]. - The company has demonstrated strong revenue growth, with total revenue projected to increase from 21.45 billion in 2023 to 45.78 billion by 2027, reflecting a compound annual growth rate (CAGR) of 11.3% from 2020 to 2024 [25]. - The net profit attributable to shareholders is expected to rise from 2.16 billion in 2023 to 5.18 billion by 2027, with significant year-on-year growth rates [1][25]. Summary by Relevant Sections Company Overview - The company, established in 1993, has evolved from a lifestyle beauty business to a comprehensive beauty and health management service provider, encompassing traditional beauty, medical beauty, and sub-health assessment services [8][13]. - It has developed four major brands: Meili Tianyuan, Beili Shi, Xiuker, and Yanyuan, and has strengthened its market position through acquisitions of Nai Rui Er and Si Yan Li [13][20]. Financial Analysis - The company's revenue has shown resilience, increasing from 15.03 billion in 2020 to 25.72 billion in 2024, with a notable 28.2% growth in the first half of 2025 [25][28]. - The gross profit margin has improved from 46.57% in 2020 to 49.33% in the first half of 2025, indicating effective cost control and a higher proportion of high-margin services [28][30]. Industry Insights - The beauty and health management market is expected to grow significantly, with the traditional beauty market projected to reach 640.2 billion by 2030, and the light medical beauty market expected to expand to 415.7 billion [40][44]. - The sub-health medical service market is identified as a high-potential area, with a projected market size of 290 billion by 2030, driven by increasing awareness and demand for preventive health services [48][51]. Competitive Advantages - The company's business model leverages strong synergies between its various service lines, enhancing customer conversion rates and operational efficiency [8][13]. - The management team possesses extensive experience in the beauty and health industry, which supports the company's strategic initiatives and operational execution [22][24].
美丽田园医疗健康（02373）：双美+双保健生态成型，内生外延驱动高成长