传媒行业周报系列 2026 年第 2 周:腾讯推出AI小程序成长计划,监管启动外卖反垄断调查-20260111

Investment Rating - Industry rating: Recommended [4] Core Insights & Investment Recommendations - Tencent launched an AI mini-program growth plan to accelerate the implementation of AI applications within its ecosystem, providing developers with a year-long cloud development resource, free AI computing power, data analysis, traffic incentives, and better commercialization support [2][22] - The initiative aims to lower development barriers and encourage developers to quickly create and operate AI mini-programs within the WeChat ecosystem, enhancing user experience and driving growth in advertising, cloud services, and payment sectors [2][22] - Regulatory authorities have initiated an antitrust investigation into the food delivery industry, addressing issues of intense competition characterized by subsidies and traffic control, which have negatively impacted profits and merchant operations [3][23] - The intervention is expected to alleviate short-term profit pressures on platforms and shift competition focus towards delivery efficiency, merchant empowerment, and user experience, fostering a healthier industry development [3][23] - Current investment opportunities include leading internet companies in Hong Kong, the gaming industry benefiting from policy incentives, and the film and cultural tourism sectors supported by consumer policies [6][23] Sub-industry Data Film Industry - The top three films by box office for the week are "The Hidden Kill" with 54.525 million yuan (23.90% market share), "Avatar 3" with 47.237 million yuan (20.70%), and "The Legend of the Qin" with 45.543 million yuan (20.00%) [25][26] Gaming Industry - The top three iOS games by revenue are "Honor of Kings," "Peacekeeper Elite," and "Delta Force," while the top three Android games by popularity are "Heart Town," "Duck Duck Goose," and "Ghost Valley" [28][29] TV Series Industry - The top three TV series by broadcast index are "The Sun is Like Me" (82.9), "Carefree" (82.3), and "Tea Bone" (80.6) [31][32] Variety and Animation - The top variety show is "Now Departing Season 3" with a broadcast index of 75.7, followed by "Cosmic Sparkle Please Note" and "Voice of the Flowing Season" [33][34] - The top animation series is "Immortal Reversal" with a viewership index of 225.6, followed by "The Mortal Cultivation" and "Perfect World Animation" [35][36]

传媒行业周报系列 2026 年第 2 周:腾讯推出AI小程序成长计划,监管启动外卖反垄断调查-20260111 - Reportify