KWEICHOW MOUTAI(SH:600519) China Post Securities·2026-01-15 06:31Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected stock price increase of over 20% relative to the benchmark index within six months [7]. Core Insights - The company has disclosed a comprehensive market-oriented operation plan for 2026, focusing on reforms in product systems, operational models, channel layouts, and pricing mechanisms [4]. - The product system is optimized into a pyramid structure, with the base focusing on the flagship product, while premium and ultra-high-end products are strategically positioned to enhance social and collectible attributes [4][6]. - The operational model has been upgraded to a multi-dimensional collaborative marketing system, moving from traditional sales methods to a combination of self-sale, distribution, consignment, and agency sales [5]. - The company has implemented a dynamic pricing mechanism based on market demand, which includes adjustments to retail prices and channel profit margins [5][6]. - Revenue projections for 2025-2027 are estimated at 182.91 billion, 188.81 billion, and 199.54 billion yuan, with corresponding net profits of 90.61 billion, 93.26 billion, and 99.33 billion yuan, reflecting growth rates of 5.03%, 3.23%, and 5.68% respectively [7][9]. Company Overview - The latest closing price of the company's stock is 1,398.01 yuan, with a total market capitalization of 175.07 billion yuan [3]. - The company has a debt-to-asset ratio of 19.0% and a price-to-earnings ratio of 20.37 [3].