中国海外宏洋集团（00081）：港股公司首次覆盖报告：中海品牌铸就下沉龙头，低线布局“剩者为王”

Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [2][7]. Core Insights - China Overseas Macro Group is establishing itself as a leader in the quality residential market in lower-tier cities, leveraging the brand strength of its parent company, China Overseas Property [7][19]. - The company has developed a comprehensive value chain in real estate development, covering land acquisition, planning, construction, marketing, after-sales service, and property management [19]. - The company is expected to see a gradual recovery in profitability, with projected net profits of 330 million, 436 million, and 628 million RMB for 2025, 2026, and 2027 respectively, alongside corresponding EPS of 0.09, 0.12, and 0.18 RMB [7][10]. Summary by Sections 1. Company Overview - China Overseas Macro Group is a flagship enterprise under China Overseas Group, focusing on mid-to-high-end residential development in second and third-tier cities [19]. - The company has a strong backing from its parent company, which enhances its brand credibility and resource access [28]. 2. Market Positioning - The company is positioned to benefit from the exit of less competitive firms from lower-tier markets, allowing it to increase market share [8][44]. - The strategic focus on lower-tier cities is expected to optimize supply-demand dynamics in the mid-to-high-end market [44]. 3. Financial Performance - In the first half of 2025, the company reported a revenue of 14.54 billion RMB, a decrease of 33.45% year-on-year, with a net profit of 284 million RMB, down 67.91% [9]. - The average financing cost has decreased, with a reported 2.9% in the first half of 2025, indicating improved financial health [9]. 4. Sales and Market Trends - The company achieved a contract sales amount of 40.11 billion RMB in 2024, a slight decline of 6.3% year-on-year, but significantly better than the average decline of 34% in the cities it operates [49]. - Monthly sales data shows signs of recovery, with a notable increase in sales amounts and areas in the second quarter of 2025 [73]. 5. Land Acquisition Strategy - The company has adopted a cautious investment strategy, focusing on acquiring land in core locations of strong third-tier cities, with a total land reserve of 1.1892 million square meters in 2024 [79]. - The land acquisition strategy emphasizes "mainstream cities, mainstream locations, and mainstream products," ensuring a competitive edge in the market [79].