CFMOTO(SH:603129) Changjiang Securities·2026-01-15 11:40Investment Rating - The investment rating for the home appliance industry is "Positive" and maintained [12] Core Insights - The report highlights a continuous improvement in market demand, with Chinese brands making significant market share gains in various regions [4][10] - The European market is experiencing a mild recovery, while Latin America continues to show high growth potential, particularly in Brazil and Argentina [7][33] - Emerging markets like Southeast Asia and India are showing signs of recovery, with India transitioning from negative to positive growth [10][40] Market Size - The European motorcycle market is projected to recover mildly, with a 0.9% year-on-year increase in registrations in Q3 2025, despite a 7.5% decline in the first nine months of 2025 due to the Euro 5+ policy [7][22] - Latin America, particularly Brazil and Argentina, is experiencing significant growth, with Q3 2025 registrations increasing by over 20% year-on-year [33] - Southeast Asia is showing overall recovery, with Indonesia reversing previous declines and Thailand accelerating growth [10][35] Competitive Landscape - In Europe, the market remains dominated by established brands like Honda and Yamaha, particularly in Spain and the UK, while the German market is more fragmented [8][44] - In emerging markets, India is led by local brands like Hero and TVS, while Turkey lacks a single dominant brand, with multiple players competing [8][60] - Chinese brands are making notable inroads in various markets, with increased market shares for brands like QJmotor and Zontes in Spain [10][44] Leading Brands - In Q3 2025, leading motorcycle manufacturers like Honda and Yamaha reported year-on-year sales growth, with Honda achieving a 5.6% increase in sales [9][63] - Indian brands like Hero and TVS are performing exceptionally well, with both companies achieving double-digit growth in scale and profits [9][10] - The report indicates that profitability for major brands is improving, with Honda's revenue and operating profit increasing significantly [9][63] Investment Recommendations - The report suggests that overseas market demand is improving, and Chinese brands are gradually breaking into international markets [10][12] - The positive trends in the European and Latin American markets, along with the recovery in Southeast Asia and India, present potential investment opportunities [10][33]