Investment Rating - The report maintains an "Outperform" rating for the outdoor apparel and footwear industry [1] Core Insights - The outdoor footwear and apparel industry has been experiencing rapid growth since 2021, with a projected CAGR of 25.3% for outdoor apparel and 18.4% for outdoor footwear from 2021 to 2025. The expected year-on-year growth rates for 2025 are 24.5% and 16.3%, respectively [2][28] - The ISPO Beijing 2026 exhibition highlighted a shift in product categories, with an increase in skiing brands and products, while camping brands saw a decline. The event showcased a growing trend in wool materials within outdoor apparel, indicating a significant increase in the penetration of wool-related products [2][13][21] - Online sales of outdoor footwear are expected to maintain a growth rate of over 40% in 2025, while the growth of outdoor apparel has slowed to low single digits post-Q2 2025. Specific categories like down jackets and quick-dry clothing are showing strong growth, with some quarterly year-on-year increases nearing 100% [2][36] Summary by Sections ISPO Beijing 2026 Exhibition Highlights - The exhibition featured a notable increase in skiing-related brands and products, while camping brands were consolidated into a climbing and hiking area [13] - The brand "Pelliot" emphasized its commitment to professional products and marketing, showcasing a range of footwear and specialized gear for mountaineering and skiing [20] Outdoor Brand Sentiment Tracking - The outdoor footwear and apparel industry continues to grow, with outdoor apparel experiencing a CAGR of 25.3% and outdoor footwear at 18.4% from 2021 to 2025. The penetration rates for outdoor apparel and functional sportswear have increased significantly [28][29] - Online platforms are seeing a faster growth rate for outdoor footwear compared to apparel, with a notable increase in competition among brands. Leading brands like "Kailas" and "Pelliot" are maintaining high growth rates, while others like "The North Face" are experiencing slower growth [36][37] Upstream Sentiment Tracking - Wool materials are gaining traction in the outdoor apparel sector, with sales of wool and cashmere products achieving over 30% year-on-year growth in most quarters since Q4 2021. The penetration of wool products in outdoor apparel is expected to rise significantly, providing a positive outlook for upstream suppliers [21][27]
户外新消费研究系列:2025年景气度回顾与产业前沿洞察