KWEICHOW MOUTAI(SH:600519) Xiangcai Securities·2026-01-18 08:55Investment Rating - The industry investment rating is maintained as "Buy" [1] Core Views - The report highlights that the food and beverage industry is currently experiencing a market downturn, with a 2.10% decline from January 12 to January 16, 2026, underperforming the CSI 300 index by 1.53 percentage points [3][7] - Moutai has broken its rigid ex-factory price, transitioning to a market-oriented pricing mechanism, which includes a multi-channel sales strategy and a dynamic pricing adjustment system based on market demand [4] - The report suggests that despite current market data indicating a cold consumer sentiment, the valuation of the food and beverage sector is at historical lows, presenting potential investment opportunities as the market begins to recover [5] Summary by Sections Industry Performance - From January 12 to January 16, 2026, the food and beverage sector fell by 2.10%, ranking 25th out of 31 sectors, with all sub-sectors declining, including other alcoholic beverages down by 0.22%, health products down by 0.72%, and meat products down by 1.35% [3][7] Moutai's Market Strategy - Moutai has approved a market-oriented operational plan that focuses on consumer needs and market demand, restructuring its product system to better meet diverse consumer preferences and transitioning to a multi-channel sales model [4] Investment Recommendations - The report emphasizes that the food and beverage industry's valuation is at a historical low, suggesting that investors should focus on three main lines: stable demand leaders, companies innovating in products and channels, and segments with reasonable valuations post-adjustment [5] - Specific companies to watch include Anjuke Food, Guizhou Moutai, Miaokelando, Andeli, Shanxi Fenjiu, Yanjing Beer, and Salted Fish [5]