从双强视角看行业发展：量贩零食行业深度研究：从豆蔻时代，到万里繁花

Investment Rating - The report maintains a "Positive" investment rating for the industry [11] Core Insights - The bulk snack industry has successfully captured current consumer trends through "extreme cost performance" and "efficient supply chains," leading to a stable "dual strong" market structure with significant scale effects for leading companies [4][6] - The market for leisure food and beverages is expected to approach 4 trillion yuan by 2025, with a compound annual growth rate (CAGR) of over single digits from 2025 to 2029 [6][30] - The two leading companies, Mingming and Wancheng, have established themselves as industry champions, with Mingming showing stronger profitability and Wancheng focusing on operational efficiency and turnover speed [4][7] Market Structure and Growth - The snack industry is transitioning from fragmented operations to brand and chain development, entering an innovative phase represented by bulk snack stores [19][21] - The leisure food and beverage market is projected to grow significantly, with the down-market segment expected to see a growth rate of 6.8% from 2024 to 2029, surpassing the high-line market's 4.1% [6][33] - The retail market for bulk snacks is expected to exceed 200 billion yuan by 2025, with significant contributions from lower-tier markets [36][38] Company Performance - As of mid-2025, both leading companies have over 15,000 stores, with Mingming's store count reaching 21,041 by November 2025, while Wancheng is enhancing its presence in lower-tier markets [7][54] - Mingming has approximately 180 million registered members, with a repurchase rate of about 77%, while Wancheng has over 150 million registered members and an average monthly purchase frequency of 2.9 times [54][55] - Profitability for both companies is improving, with Mingming's gross margin at 9.7% and Wancheng's at 11.7% for the first three quarters of 2025 [8][55] Future Outlook - The report suggests that the future growth of bulk snack companies will rely on scale effects and operational efficiency, with potential for category expansion and overseas market penetration [9][30] - The Southeast Asian snack and beverage market is projected to reach approximately 48.4 billion USD by 2025, presenting opportunities for Chinese snack companies to expand internationally [9][30]