卫龙美味（09985）：更新报告：魔芋新品发力，面制品有望企稳，重视26Q1窗口期

Investment Rating - The investment rating for the company is "Buy" [5] Core Views - The report indicates that the leading spicy snack company is expected to stabilize its noodle products in 2026 while experiencing rapid growth in its konjac new products, driven by scale effects that may lead to better-than-expected performance [2][3] Summary by Relevant Sections Market Outlook - The market perceives insufficient growth momentum for noodle products, with potential ongoing pressure due to weakened industry demand. However, the report suggests that noodle products may stabilize or see slight growth in 2026, while the konjac category is expected to achieve rapid growth through new flavors [2][3] Growth Drivers 1. The konjac industry is projected to grow significantly, with an expected market size exceeding 30 billion yuan by 2025 and a CAGR of 12% over the next five years. The company holds the leading market share and has established strong brand recognition, which provides a competitive advantage. The growth in 2026 will be supported by three new flavors [3] 2. The decline in noodle products is attributed to SKU adjustments, but this impact is expected to diminish in 2026. New flavors and optimized channel displays are anticipated to enhance sales performance [3] 3. The combination of scale effects and cost advantages is expected to improve the company's profitability [3] Financial Forecast and Valuation - The company is projected to achieve revenues of 7.26 billion, 8.59 billion, and 10.14 billion yuan for 2025, 2026, and 2027, respectively, with year-on-year growth rates of 16%, 18%, and 18%. Net profit is expected to reach 1.41 billion, 1.72 billion, and 2.07 billion yuan for the same years, with growth rates of 32%, 23%, and 20% [5][3] - The estimated P/E ratio for 2026 is 16.69, indicating a favorable valuation compared to the industry average of 20.4. The report suggests a target P/E range of 20-25 for the company, corresponding to a market capitalization of 34.5 billion to 43 billion yuan, representing a potential upside of 20%-50% [3]