SCSF(SH:600779) HTSC·2026-01-20 02:04Investment Rating - The report maintains a "Buy" rating for the company with a target price of RMB 47.84 [6]. Core Insights - The company anticipates a significant decline in revenue and profit for 2025 due to the beverage industry's deep adjustment phase, projecting a revenue of RMB 3.038 billion (down 42% year-on-year) and a net profit of RMB 392 million (down 71% year-on-year) [1][4]. - The company is actively managing its operations to create space for future growth in 2026, focusing on product innovation, brand premiumization, and marketing breakthroughs [1][3]. - The company expects to improve channel health and inventory quality through strategic adjustments, despite short-term revenue and shipment reductions [2][3]. Summary by Sections Revenue and Profit Forecast - For 2025, the company forecasts revenue of RMB 3.038 billion, a decrease of 42% year-on-year, and a net profit of RMB 392 million, down 71% year-on-year [1][4]. - The fourth quarter of 2025 is expected to see revenue of approximately RMB 690 million (down 52% year-on-year) and a net profit of RMB 70 million (down 70% year-on-year) [2]. Strategic Adjustments - The company is implementing measures to balance its operations, including controlling shipment pace and optimizing inventory structure to ensure channel financial safety [2]. - The company is focusing on brand building, terminal expansion, and product innovation while optimizing cost efficiency [2][3]. Long-term Outlook - The company aims to maintain a healthy channel and improve market order, with expectations for gradual recovery in demand and sales in 2026 [3][4]. - The company plans to focus on its key brands and adopt a tailored market approach for different regions [3]. Financial Metrics - The adjusted earnings per share (EPS) for 2025 is projected at RMB 0.80, with subsequent years expected to rise to RMB 0.92 in 2026 and RMB 1.10 in 2027 [4][10]. - The report anticipates a slight decline in gross margin due to a decrease in the proportion of high-end products, with expectations for recovery in 2027 [4][11].