家用电器行业投资策略周报:格力积极布局品牌多元化,多品类助力中长期增长-20260120

Group 1 - Gree Electric Appliances is actively diversifying its brand portfolio and leveraging multiple product categories to support long-term growth [7][11] - The company's main brand maintains a strong market position in air conditioning, with an online market share of 36.15%, up 5.40 percentage points year-on-year, despite a decline in offline market share [12][19] - Gree's sub-brand, Jinghong, is positioned to capture the low-end market, achieving an online market share of 5.51% in the air conditioning segment [16][18] Group 2 - Jinghong refrigerators focus on high-end preservation technology, but sales performance remains weak, with online sales down 66.66% year-on-year [22][23] - Gree's washing machines have seen significant growth, with online sales increasing by 940.44% year-on-year, particularly in the high-end market segment [24][26] - The company has expanded its overseas strategy, achieving a 10.19% year-on-year increase in overseas revenue, with products now available in over 190 countries [27][29] Group 3 - The home appliance sector has shown mixed performance, with the overall market down 0.1% recently, while specific segments like black goods have seen gains [30][32] - Recent data indicates a decline in sales for major appliances, with year-on-year decreases in categories such as air conditioning and refrigerators [43][58] - The report highlights the importance of adapting to local markets and developing products suited for extreme climates to enhance competitiveness [29][39]

家用电器行业投资策略周报:格力积极布局品牌多元化,多品类助力中长期增长-20260120 - Reportify