QJIANG(SZ:000913) GUOTAI HAITONG SECURITIES·2026-01-20 13:25Investment Rating - The report initiates coverage with a rating of "Buy" for Qianjiang Motorcycle [5][12] Core Views - The motorcycle industry is transitioning towards high-quality development, with increasing industry concentration. Qianjiang Motorcycle has a well-established brand matrix and is accelerating its international expansion [2][12][22] - The company is the market leader in large-displacement motorcycles, with a comprehensive product range covering 50cc to 1200cc, and has maintained the highest market share for products over 250cc for thirteen consecutive years [12][22] - The company is actively expanding into the all-terrain vehicle market and has developed a series of electric two-wheeled products in line with the trend towards new energy [12][22] Financial Summary - Total revenue is projected to be CNY 5,098 million in 2023, increasing to CNY 6,031 million in 2024, with a year-on-year growth of 18.3%. Revenue is expected to reach CNY 7,243 million by 2027 [4][12] - Net profit attributable to the parent company is forecasted to be CNY 464 million in 2023, rising to CNY 677 million in 2024, with a significant increase of 45.8% year-on-year [4][12] - Earnings per share (EPS) is expected to be CNY 0.88 in 2023, increasing to CNY 1.29 in 2024, and projected to reach CNY 1.23 by 2027 [4][12] Market Position and Strategy - Qianjiang Motorcycle's marketing network covers both domestic and international markets, with nearly 3,000 dealerships in China and a presence in over 130 countries [12][22] - The company has established subsidiaries in the USA, Italy, and Indonesia, enhancing its market reach and brand recognition in key regions such as Europe, Latin America, Southeast Asia, and the Middle East [12][22] - The company aims to deepen its existing markets while actively exploring underdeveloped and blank areas, with overseas revenue projected to reach CNY 27.4 billion in 2024, a year-on-year increase of 32.5% [30]