Investment Rating - The investment rating for the company is maintained as "Buy" with a target price of HKD 11.41 [1]. Core Insights - The report highlights that the restaurant industry in 2025 is significantly affected by the rhythm of takeaway subsidies, with a notable enhancement in cost-performance advantages for low-priced daily items under substantial subsidies, leading to superior demand performance [5]. - The company is actively optimizing single-store performance and increasing profits, benefiting from enhanced subsidies starting from Q2 2025, with takeaway revenue growth of 13.7% year-on-year in the first half of 2025 [5][6]. - The company is expected to accelerate store openings in the second half of 2025, with a net increase of approximately 146 stores, focusing on both existing and new regions [7]. - A share incentive plan was announced to deepen the binding of interests among stakeholders, and a joint venture was established to explore new retail platforms, leveraging the company's supply chain capabilities [8]. Financial Projections - Revenue projections for the company are as follows: - 2024: RMB 5,210 million - 2025E: RMB 5,343 million (up 2.56%) - 2026E: RMB 6,177 million (up 15.61%) - 2027E: RMB 7,329 million (up 18.64%) [4]. - Net profit attributable to the parent company is projected to be: - 2024: RMB 580.62 million - 2025E: RMB 701.10 million (up 20.75%) - 2026E: RMB 785.75 million (up 12.07%) - 2027E: RMB 930.10 million (up 18.37%) [4]. - The report anticipates a decrease in net profit estimates for 2025-2027 due to short-term disruptions from channel adjustments and menu price reductions, with EPS projected at RMB 0.60, 0.67, and 0.79 for 2025E, 2026E, and 2027E respectively [9]. Market Position and Strategy - The company is adjusting its online product structure and delivery thresholds to optimize sales channels, with a focus on maintaining a competitive edge through price reductions of around 20% on core menu items [6]. - The company aims to enhance customer experience by returning to dine-in services while maintaining healthy gross margins, with a gross margin of 70.5% in the first half of 2025 [6]. - Marketing efforts are being intensified through both online and offline channels to amplify brand presence and drive sales performance [7].
小菜园（00999）：强化性价比优势，拥抱高质量增长