陕西旅游（603402）：三秦大地文旅基础最强音，陕西国资赋能优质资产再创辉煌

Investment Rating - The report gives a "Buy" rating for the company, marking its first coverage [1]. Core Insights - Shaanxi Tourism is positioned as a leading cultural tourism company driven by its dual focus on performance arts and cableway operations, leveraging rich historical and cultural resources in Shaanxi Province [8][14]. - The company is expected to achieve a revenue of CNY 1.263 billion in 2024, representing a year-on-year growth of 16.03%, with a net profit of CNY 511.73 million, up 19.72% [8][14]. - The report highlights the ongoing recovery and growth in the tourism industry, supported by favorable government policies and increasing consumer spending on travel [44][51]. Summary by Sections Company Overview - Shaanxi Tourism operates major businesses in tourism performance, cableway services, and tourism project investment and management, with its flagship performance being the large-scale historical dance drama "The Song of Everlasting Regret" [8][14]. - The company has a strong historical foundation and has been publicly listed since 2026, with significant assets including the Huashan cableway and the performance at Huaqing Palace [8][14]. Industry Outlook - The tourism market is experiencing sustained growth, with domestic travel numbers and spending recovering to pre-pandemic levels, indicating a robust demand for tourism services [44][48]. - Government policies are increasingly supportive of the cultural and tourism sectors, aiming to enhance the integration of culture and tourism [51][52]. Financial Analysis - The company forecasts a total revenue of CNY 1.071 billion for 2023, with a projected net profit of CNY 418.27 million, reflecting a significant year-on-year increase of 662.06% [1][8]. - The earnings per share (EPS) is expected to be CNY 5.41 in 2023, with a price-to-earnings (P/E) ratio of 29.45 [1][8]. Profit Forecast and Investment Recommendations - The report predicts net profits for 2025, 2026, and 2027 to be CNY 394.30 million, CNY 513.89 million, and CNY 588.88 million respectively, with corresponding P/E ratios of 31, 24, and 21 [1][8]. - The company is expected to benefit from new projects and shareholder support, justifying the "Buy" rating [8][14].