Investment Rating - The report assigns an "Outperform" rating to the company [3][5]. Core Insights - The company has a strong R&D capability and a solid long-term operational experience, particularly with its evergreen IPs "Zhengtu" and "Qiuqiu" [3][31]. - The new product "Supernatural Action Group" has quickly gained popularity, showcasing significant long-term operational potential [3][38]. - Revenue is expected to grow significantly, with projections of CNY 53.7 billion, CNY 92.2 billion, and CNY 110.9 billion for 2025, 2026, and 2027 respectively, reflecting year-on-year growth rates of 83.9%, 71.6%, and 20.3% [3][48]. Summary by Sections Company Overview - The company, founded in 2004 by Shi Yuzhu, has a strong R&D background and has transitioned from a focus on traditional gaming to mobile and international markets [8][14]. - The company has launched several successful games, including "Zhengtu" and "Qiuqiu," which have established a loyal user base [31][34]. Financial Performance - The company reported a revenue of CNY 33.7 billion in the first three quarters of 2025, a year-on-year increase of 51.8% [24]. - The gross margin remains high, around 90%, with sales expenses peaking during new product launches [21][28]. Product Development - The "Zhengtu" series has been a long-standing IP, continuously expanding its user base through various platforms [31][32]. - The new game "Supernatural Action Group" has been well-received, leveraging unique gameplay mechanics and strong social features to attract users [38][39]. Market Position - The company holds a market share of approximately 1.5% in the Chinese gaming industry, ranking 29th among mobile game publishers globally [14][18]. - The gaming market in China is projected to reach CNY 3507.9 billion in 2025, with a growth rate of 7.7% [14]. Future Projections - Net profit is expected to reach CNY 24.1 billion, CNY 45.3 billion, and CNY 51.0 billion for 2025, 2026, and 2027 respectively, with corresponding EPS of CNY 1.62, CNY 3.05, and CNY 3.43 [3][48]. - The company anticipates maintaining a high gross margin and improving operational efficiency through AI integration in game development [45][49].
巨人网络(002558):长青IP铸就基本盘,休闲赛道打开向上空间