POP MART(HK:09992) HUAXI Securities·2026-01-25 12:58Investment Rating - Industry rating: Recommended [5] Core Insights - The report highlights the strong sales performance of Pop Mart's new IP series "Star People" and the popularity of the "PUCKY Knock Knock Series" plush blind boxes, indicating a robust demand in the collectible toy market [1][2] - The average price of gold jewelry has surpassed 1500 RMB per gram, leading to a resurgence in consumer interest and long queues at traditional gold shops, particularly during the Spring Festival shopping season [3] - The report suggests focusing on high-growth sectors and service industries that are expected to benefit from policy and technological support, including duty-free shopping, senior tourism, and parenting consumption [4][7] Summary by Sections Industry & Company Dynamics - Pop Mart continues to attract top IP artists, ensuring a steady flow of design inspiration and maintaining a leading position in product development and IP management [2] - The gold jewelry market is experiencing a significant price increase, with many brands reporting prices exceeding 1500 RMB per gram, leading to increased consumer traffic and sales [3] Investment Recommendations - The report recommends attention to sectors with high growth potential, including service consumption driven by new policies and industry demands, with beneficiaries including China Duty Free, Huazhu Hotels, and Pop Mart [4][7] - New consumption trends are expected to maintain demand, with industry leaders like Pop Mart and others positioned for growth despite current low valuations [7] Macro & Industry Data - The report notes a 4.5% increase in the average price of gold, reflecting strong demand for gold as a safe-haven asset amid economic uncertainties [3][61] - In Q3 2025, national gold consumption was reported at 177.53 tons, a year-on-year decrease of 18.56%, with significant variations across different gold product categories [56]