Investment Rating - The report assigns an "Outperform" rating to the company [3][5]. Core Insights - The company has a strong R&D capability and a solid long-term operational experience, particularly with its evergreen IPs "Zhengtu" and "Qiuqiu" [3][31]. - The new product "Supernatural Action Group" has quickly gained popularity, showcasing significant long-term operational potential [3][38]. - Revenue is expected to grow significantly, with projections of CNY 53.7 billion, CNY 92.2 billion, and CNY 110.9 billion for 2025, 2026, and 2027 respectively, reflecting year-on-year growth rates of 83.9%, 71.6%, and 20.3% [3][48]. Financial Projections - Revenue and net profit forecasts for the company are as follows: - 2025: Revenue of CNY 53.7 billion, net profit of CNY 24.1 billion - 2026: Revenue of CNY 92.2 billion, net profit of CNY 45.3 billion - 2027: Revenue of CNY 110.9 billion, net profit of CNY 51.0 billion [3][48]. - The company's gross margin is expected to remain high, around 90% for self-operated games [21][44]. - The report anticipates a decrease in the sales expense ratio due to rapid revenue growth, projecting it to be 26.0%, 24.5%, and 25.0% for 2025, 2026, and 2027 respectively [44][45]. Company Overview - Founded in 2004 by Shi Yuzhu, the company has evolved from its origins as Zhengtu Network and has established itself as a leading game developer in China [8][14]. - The company has a strong portfolio of self-developed games, which contribute significantly to its revenue, with a gross margin close to 90% [21][28]. - The management team is experienced, with key figures having over 20 years of tenure at the company, ensuring stability and continuity in leadership [11][12]. Market Position - The domestic gaming market is projected to exceed CNY 350 billion, with the company holding a market share of approximately 1.5% [14][18]. - The company ranks 29th among global mobile game publishers in terms of revenue for 2025, indicating a strong competitive position within the industry [14][18].
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