POP MART(HK:09992) HUAXI Securities·2026-01-26 00:45Investment Rating - Industry rating: Recommended [5] Core Insights - The report highlights the strong sales performance of Pop Mart's new IP series "Star People" and the popularity of the "PUCKY" plush series, indicating a robust demand for collectible toys [1][2] - The average price of gold jewelry has surpassed 1500 RMB per gram, leading to a resurgence in consumer interest and long queues at traditional gold shops [3] - The report suggests focusing on high-growth sectors and service industries that are expected to benefit from policy and technological support, including duty-free shopping, silver-haired tourism, and childcare consumption [4][65] Summary by Sections Industry & Company Dynamics - Pop Mart continues to attract top IP artists, ensuring a steady flow of design inspiration and maintaining a leading position in product development and IP management [2] - The average gold price in Shanghai increased by 4.5% week-on-week, with many gold shops reporting record high prices [3] - The report notes a significant increase in consumer traffic at traditional gold shops during the Spring Festival shopping season, with long queues observed in major cities [3] Investment Recommendations - The report recommends focusing on sectors with high growth potential and those benefiting from new policies, including duty-free shopping and tourism [4][65] - New consumption trends are expected to maintain demand, with industry leaders currently valued at relatively low levels, indicating potential for growth in sectors like collectible toys and fashion jewelry [7][65] - Retail innovation and international expansion are highlighted as key growth areas, with specific companies identified as beneficiaries [7][65]