老铺黄金(06181):业绩前瞻:2025国内海外线下深化布局,差异化原创贡献营收

Investment Rating - The report maintains an "Outperform" rating for Laopu Gold [2][12] Core Insights - Laopu Gold's revenue is expected to grow by 217% year-on-year in 2025, reaching RMB 26.96 billion, with a projected net profit of RMB 4.63 billion, also up 214% year-on-year [3][12] - The company is focusing on deepening its domestic and overseas offline expansion, with a strategy of "fewer but better, larger and more beautiful" in ultra-luxury site selection [4][10] - Differentiated original designs are driving product iteration, with new product contributions expected to rise further [5][11] Revenue and Profit Forecast - Revenue projections for 2025, 2026, and 2027 are RMB 26.96 billion, RMB 36.03 billion, and RMB 43.78 billion, respectively, with year-on-year growth rates of 217%, 33.6%, and 21.5% [6][12] - Attributable net profit forecasts for the same years are RMB 4.63 billion, RMB 6.51 billion, and RMB 8.19 billion, with growth rates of 214.3%, 40.6%, and 25.8% [6][12] Store Expansion and Strategy - Laopu Gold plans to open approximately 5 new stores in top-tier districts and upgrade existing stores during the second half of 2025 [4][10] - The company has opened its first overseas store in Singapore, enhancing its international presence [4][10] Product Development - The company has launched several new product lines targeting diverse consumer groups, including the "Gold Cross" series and the "Goddess of Light" pendant [5][11] - The product iteration strategy focuses on thematic innovation and distinctive craftsmanship to enhance product freshness [5][11]