Meta Platforms(US:META) Guohai Securities·2026-02-02 15:08Investment Rating - The report maintains a "Buy" rating for Meta (META) [1] Core Insights - The AI-driven social advertising is still in its early stages, with substantial long-term growth momentum [6][11] - Meta's Q4 2025 revenue reached $59.893 billion, a year-over-year increase of 24%, with net profit of $22.768 billion, up 9% year-over-year [5][6] Summary by Relevant Sections Financial Performance - In Q4 2025, Meta's revenue from AI-driven social advertising grew by 25% to $58.938 billion, exceeding consensus expectations of $57.5 billion [6] - The company reported a diluted earnings per share (EPS) of $8.88, reflecting an 11% year-over-year increase [5] Growth Drivers - Video content has become a core growth driver, with Facebook Reels short video push increasing by over 25% quarter-over-quarter, and Instagram Reels viewing time in the U.S. growing by over 30% year-over-year [6] - The AI recommendation system has improved advertising efficiency, with a 12% increase in ad quality and a 3% increase in conversion rates due to new models [6] Capital Expenditure and AI Expansion - Meta's capital expenditure in Q4 2025 was $22.1 billion, with a full-year total of $72.2 billion, and guidance for 2026 is set between $115 billion and $135 billion [7] - The number of active users creating media content with AI has tripled year-over-year, with new models set to launch in 2026 [7] Strategic Focus - RealityLabs revenue decreased by 12% year-over-year to $0.955 billion, prompting significant layoffs and a focus on core business and AI [7] - The company plans to continue iterating on its AI recommendation systems, with expectations for substantial improvements in 2026 [8] Future Projections - Revenue projections for Meta are $244.481 billion in 2026, $275.231 billion in 2027, and $305.038 billion in 2028, with corresponding net profits of $76.364 billion, $87.391 billion, and $99.930 billion [10][11] - The target price for Meta has been raised to $860, reflecting the company's strong growth potential in AI-driven advertising [11]