Investment Rating - The report assigns a "Buy" rating to the company with a target price of 38 HKD [3][6]. Core Insights - The company, Leshu Shi (2698.HK), is a leading multinational hygiene products company focused on emerging markets such as Africa, Latin America, and Central Asia, specializing in baby diapers, pull-ups, sanitary napkins, and wet wipes [1][2]. - Revenue for the first four months of 2024 and 2025 was 320 million and 160 million USD, respectively, showing year-on-year growth of 10.5% and 15.5%, while net profit was 95 million and 31 million USD, reflecting growth of 47.0% and 8.4% [1]. - The company is expected to see net profits of 106 million, 129 million, and 147 million USD for 2025, 2026, and 2027, respectively, with corresponding EPS of 0.18, 0.21, and 0.24 USD [1][3]. Company Overview - Leshu Shi has established a broad sales network across over 30 countries in Africa, Latin America, and Central Asia, with 18 sales branches and over 2,800 wholesalers, distributors, supermarkets, and other retailers [2][17]. - The company has a strong local production presence in Africa with 8 factories, making it the largest manufacturer of hygiene products in the region [2][20]. Business Growth Factors - Future growth is anticipated from external factors such as demographic growth in emerging markets, ongoing consumption upgrades, and increased penetration of hygiene products [3][12]. - Internal growth factors include localized production creating a competitive moat, extensive sales channel coverage, continuous product category expansion, and replicating successful market experiences in other emerging markets [3][12]. Financial and Valuation Summary - The company’s projected revenues for 2025, 2026, and 2027 are 541 million, 627 million, and 711 million USD, with growth rates of 19.1%, 15.9%, and 13.4% respectively [4]. - The net profit margins are expected to remain stable, with net profit margins of 19.6%, 20.5%, and 20.7% for the years 2025, 2026, and 2027 [4]. - The company is valued at a 23x PE ratio for 2026, corresponding to a stock price of 38 HKD [3][4]. Market Characteristics - Emerging markets, particularly Africa, are characterized by strong economic growth, a young population driving consumption upgrades, and high import demand due to lower local industrialization [46][47]. - The African market is expected to see significant growth in the hygiene products sector, with the baby diaper market projected to grow from 2.037 billion USD in 2020 to 2.590 billion USD by 2024, reflecting a CAGR of approximately 6.2% [49][53].
乐舒适：非洲卫品领先者，享受新兴市场成长红利-20260206