KWEICHOW MOUTAI(SH:600519) Shanghai Aijian Securities·2026-02-09 08:12Investment Rating - The industry is rated as "Outperform the Market" [4][19]. Core Insights - The liquor industry is entering a phase of rapid performance clearing, with demand expected to show weak recovery as policy pressures ease. The industry is currently at a low valuation, and pessimistic expectations are fully priced in. The direction of industry clearing is becoming clearer, and the bottom is increasingly defined. The control of volume and stable pricing is driving the recovery of wholesale prices, with recent acceleration in the price of mainstream products showing positive signals. Leading liquor companies are increasing dividend ratios, enhancing yield attractiveness. Long-term, it is recommended to focus on high-quality leading companies with strong performance certainty, particularly Guizhou Moutai, which has stable pricing and a solid competitive moat [3][4]. Summary by Sections Industry Performance - The food and beverage industry increased by 4.31% in the week of February 2-6, outperforming the Shanghai Composite Index, which decreased by 1.27%. Among 31 sub-industries, food and beverage ranked first [4][5]. - The sub-sectors within food and beverage, ranked by performance, are as follows: liquor (+5.29%), soft drinks (+4.71%), beer (+4.48%), seasoning and fermented products (+3.81%), dairy (+2.62%), snacks (+1.86%), pre-processed foods (+1.58%), meat products (+1.28%), baked goods (+0.61%), other alcoholic beverages (-0.44%), and health products (-1.36%) [4]. Guizhou Moutai Insights - Online sales data for i Moutai is impressive, with offline sales exceeding expectations, driving up wholesale prices. As of February 2, i Moutai reported over 15.31 million monthly active users, with 6.28 million new users and over 2.12 million orders, of which over 1.43 million were for mainstream products, accounting for about 67% [4]. - The establishment of direct sales channels for i Moutai has effectively shortened the distribution chain, reaching previously underserved C-end consumers, particularly in self-consumption and family consumption. This has systematically released suppressed C-end demand [4]. - The recent performance indicates that Moutai's market-oriented transformation strategy is receiving positive feedback from the market, with the direct sales channel and distribution system achieving initial collaborative success in customer segmentation and service functions [4].