Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 239.40 [2][9][12] Core Insights - The company reported a revenue of RMB 7.759 billion for 2025, a slight decrease of 2.4% year-over-year, which was below Bloomberg's expectation of RMB 7.9 billion. However, the adjusted net profit was RMB 2.86 billion, reflecting a significant year-over-year increase of 68.2% [6][8] - The company plans to increase customer acquisition efforts in 2026, focusing on expanding its paid user base and improving gross margins through enhanced operational efficiency [6][7] - The adjusted net profit forecast for 2026 and 2027 has been revised down to RMB 22.39 billion and RMB 25.20 billion, respectively, reflecting a 16% reduction in expectations [9][12] Financial Performance Summary - Revenue projections for the upcoming years are as follows: RMB 8.619 billion in 2026, RMB 9.339 billion in 2027, and RMB 10.038 billion in 2028, with growth rates of 11.08%, 8.35%, and 7.48% respectively [5][12] - The adjusted net profit for 2026 is projected at RMB 2.239 billion, with an adjusted EPS of RMB 10.27, and a PE ratio of 20.71x [12][14] - The company’s gross margin improved by 2 percentage points to 35.7% in 2025, attributed to a decrease in revenue sharing costs and effective content licensing cost control [8][9] Market Position and Strategy - The company is focusing on the younger demographic passionate about music, aiming to expand its membership base through increased marketing and content production investments [7][9] - The report indicates that the company will continue to optimize promotional expenses, which decreased by 43% year-over-year, contributing to a 33.2% reduction in overall sales expenses [8][9]
网易云音乐（09899）：积极布局会员扩容与价值提升