中宠股份(002891):首次覆盖:掘金全球宠物经济,品牌与供应链优势打开增量空间

Investment Rating - The report initiates coverage on Yantai China Pet Foods with an OUTPERFORM rating [1][2]. Core Insights - The company is positioned to capitalize on the global pet economy, leveraging brand and supply chain advantages to unlock incremental growth potential [1][4]. - The pet food market in China is expected to exceed RMB 320 billion by 2025, driven by factors such as the recovery of pet dog numbers post-pandemic and increasing urbanization rates [4]. - The company has established a resilient supply chain through a dual engine of OEM and proprietary brands, enhancing its competitive edge in the global pet food market [8]. Financial Projections - Revenue is projected to grow from RMB 5.36 billion in 2025 to RMB 8.62 billion in 2027, reflecting year-on-year growth rates of 20% and 25% respectively [2][8]. - Net profit is expected to increase from RMB 448 million in 2025 to RMB 748 million in 2027, with a compound annual growth rate of approximately 29% [2][8]. - The diluted EPS is forecasted to rise from RMB 1.52 in 2025 to RMB 2.54 in 2027 [2]. Market Position and Strategy - The company has a significant market share in the pet food industry, with its proprietary brand "Wanpy" expected to contribute over 50% of its self-owned brand revenue by 2024 [29][32]. - The company has expanded its international footprint with 23 factories across various countries, supporting high-margin operations and global brand outreach [6][25]. - The domestic market is increasingly important, with self-owned brand sales growing significantly, reflecting a shift from a historically export-focused model [15][19]. Product Development - The company is focusing on upgrading its product lines, with new high-end offerings under the "Wanpy" brand expected to generate substantial revenue [5][32]. - The introduction of innovative products, such as the "Toptrees" brand, is aimed at capturing the high-end pet food market segment [38]. Sales Channels - The company employs a comprehensive "online + offline" sales strategy, with significant growth in direct sales and a stable customer base [24][25]. - The revenue from direct sales is projected to grow at a compound annual growth rate of 60.3% from 2020 to 2024 [24]. Conclusion - Yantai China Pet Foods is well-positioned to leverage its brand strength and supply chain capabilities to capture growth in the expanding pet food market, with a strong focus on product innovation and market expansion strategies [1][8].