汽车行业春节假期点评:以旧换新政策优化提升购车均价,3月消费有望回暖

Investment Rating - The report maintains a "Recommended" investment rating for the automotive industry [1] Core Insights - The "Trade-in Policy" has shown initial effectiveness, driving automotive consumption exceeding 100 billion yuan, with the average purchase price for trade-in vehicles rising to over 164,000 yuan [4] - As of February 19, 2026, the trade-in policy has benefited 28.88 million people, generating sales of 198.02 billion yuan, with 612,000 vehicles traded in, leading to new car sales of 100.53 billion yuan [4] - The report anticipates a recovery in automotive market consumption post-Spring Festival, supported by the upcoming launch of several flagship new energy products [4] Summary by Sections Automotive Market Performance - In January 2026, China's automotive sales decreased by 3.2% year-on-year to 2.346 million units, with domestic sales down 14.8% to 1.665 million units [4] - Passenger vehicle sales saw a significant decline of 19.5% year-on-year, while commercial vehicle sales increased by 23.4% [4] - Exports of automobiles rose by 44.9% year-on-year to 681,000 units, with passenger vehicle exports increasing by 48.9% [4] New Energy Vehicle Insights - New energy vehicle sales in January 2026 were stable, with a slight increase of 0.1% year-on-year to 945,000 units, achieving a penetration rate of 40.3% [4] - The report highlights that the penetration rate for new energy passenger vehicles is 41.7%, while commercial vehicles stand at 22.6% [4] Investment Recommendations - The report recommends investing in leading passenger vehicle companies, the intelligent manufacturing supply chain, and the humanoid robot industry chain [4] - Specific recommendations include Geely Automobile and Great Wall Motors for vehicle manufacturing, and companies like Desay SV and Horizon Robotics for intelligent components [5]

汽车行业春节假期点评:以旧换新政策优化提升购车均价,3月消费有望回暖 - Reportify