网易云音乐（09899）：——网易云音乐（9899.HK）点评报告：在线订阅收入稳健增长，大力发展AI功能

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Insights - The company has shown steady growth in online subscription revenue and is actively developing AI features to enhance user experience [2][6] - The adjusted operating profit has increased by over 30% year-on-year, indicating a continuous improvement in profitability [5] - The company is focusing on expanding its music copyright and has introduced several AI functionalities to enrich the music experience [11] Financial Performance Summary - In 2025, the company reported revenue of 77.59 billion, a decrease of 2.4% year-on-year, primarily due to a more cautious approach to social entertainment services [8] - The net profit attributable to the parent company was 27.48 billion, reflecting a significant increase of 76.0% year-on-year [8] - The adjusted net profit reached 28.60 billion, up 68.2% year-on-year, with a notable reduction in tax expenses [8] - The gross margin for 2025 was 35.7%, an increase of 2.0 percentage points year-on-year, while the adjusted operating profit margin was 22.34%, up 5.9 percentage points [8] - The company ended 2025 with cash reserves of 121.75 billion, a year-on-year increase of 19.2% [8] Revenue and User Growth - The online music business revenue for 2025 was 59.94 billion, representing a year-on-year growth of 12.0%, driven by an increase in paid users and enhanced user experience [8] - The number of paid users has increased, contributing to the growth in subscription revenue, which reached 50.53 billion, up 13.3% year-on-year [8] - The company’s monthly active users (MAU) have shown stable growth, maintaining a daily active users (DAU) to MAU ratio of over 30% [8] Future Projections - Revenue projections for 2026 to 2028 are 84.79 billion, 91.16 billion, and 96.99 billion respectively, with expected growth rates of 9.27%, 7.52%, and 6.39% [10] - The net profit attributable to the parent company is projected to decline to 20.59 billion in 2026, followed by a gradual recovery in subsequent years [10] - The adjusted net profit is expected to be 21.79 billion in 2026, with a corresponding adjusted P/E ratio of 14 [10]