Honda Motor(US:HMC) Guohai Securities·2026-02-25 15:38Investment Rating - The report maintains a "Recommended" rating for the motorcycle sector [1] Core Insights - The report analyzes Honda's motorcycle global sales, focusing on sales revenue, volume, and market share breakdown [4] - Honda's motorcycle sales revenue increased from 1.85 trillion yen in FY2015 to 3.22 trillion yen in FY2024, with a CAGR of approximately 6.37% [5][10] - Honda's motorcycle sales volume grew from 17.59 million units in FY2015 to 18.82 million units in FY2024, with a CAGR of about 0.75% [5][10] - The average price of Honda motorcycles rose from 105,000 yen in FY2015 to 171,000 yen in FY2024, reflecting a CAGR of 5.58% [5][10] - In FY2024, Honda's sales volume by region was as follows: Japan (241,000 units), North America (498,000 units), Europe (440,000 units), Asia (1,601,600 units), and other regions (162,400 units) [11][12] - Honda holds a global market share of approximately 40%, with significant market presence in Asia and Europe [16] Summary by Sections Sales Revenue and Volume - Honda's motorcycle sales revenue and volume have shown steady growth over the years, indicating a robust market position [5][10] Regional Sales Breakdown - The report highlights Honda's strategic production and sales approach, emphasizing localized manufacturing and a strong dealer network across 23 countries [16] Investment Recommendations - The report suggests that domestic brands have significant potential for international expansion, maintaining a "Recommended" rating for the motorcycle sector, with key recommendations including Chunfeng Power and Longxin General [18]