Vipshop(US:VIPS) Guoxin Securities·2026-02-27 08:01Investment Rating - The report maintains an "Outperform" rating for the company [4][3] Core Views - The company's revenue for Q4 2025 was 32.4 billion yuan, a year-over-year decrease of 2.3%, with product revenue at 29.9 billion yuan, down 3.1%. The growth in the wearable category was flat, primarily due to a warm winter affecting apparel sales, while other income grew by 8% to 2.5 billion yuan, driven by the Shanshan outlet stores [6][2] - The company's GMV for the quarter increased by 0.6% year-over-year to 66.6 billion yuan, with active buyers totaling 45.3 million, a decrease of 1% year-over-year. The SuperVIP membership increased by 11% to 9.8 million, accounting for 52% of online transaction value [6][2] - The company is leveraging AI technology for operational improvements, including automated creative generation and advertising, AI virtual fitting, and AI customer service [6][2] Financial Summary - Non-GAAP net profit for the quarter was 2.9 billion yuan, a decrease of 4% year-over-year, with a net profit margin decline of 0.2 percentage points. Adjusted operating profit decreased by 5% year-over-year, with an adjusted operating profit margin of 10% [2][6] - The company returned a total of $944 million to shareholders in 2025, with a shareholder return rate of 11%. This included a share buyback of $305 million in Q4 2025 and a total buyback of $684 million for the year, alongside cash dividends of $0.62 per ADS, totaling nearly $300 million [7][2] - Revenue projections for 2026 and 2027 have been adjusted to 108.7 billion yuan and 111.5 billion yuan, respectively, with a slight downward adjustment of 1.5% and 1.2%. The adjusted net profit estimates for the same years are 9 billion yuan and 9.3 billion yuan [3][12]