Investment Rating - The report maintains a "Buy" rating for the company, with a current price of HKD 30.70 and a fair value estimate of HKD 33.66 [4][9]. Core Insights - The company's performance is under short-term pressure, but there is optimism regarding the long-term value of its collagen products due to ongoing restructuring efforts [1][9]. - In 2025, the company reported revenue of RMB 55.2 billion, a slight decline of 0.4% year-on-year, and a net profit of RMB 19.1 billion, down 7.2% year-on-year [9][10]. - The report highlights a competitive industry landscape and changes in product structure that have led to a decrease in gross margin by 1.8 percentage points to 80.3% [9][10]. Financial Projections - Revenue is projected to grow from RMB 6.07 billion in 2026 to RMB 7.89 billion in 2028, with growth rates of 10.0%, 13.1%, and 14.9% respectively [2][10]. - The net profit is expected to increase from RMB 19.8 billion in 2026 to RMB 23.9 billion in 2028, with growth rates of 4%, 9%, and 11% respectively [10][11]. - The report anticipates a decline in overall gross margin to around 78%-79% during 2026-2028 due to a shift in product mix [10][11]. Business Segment Analysis - The efficacy skincare segment generated revenue of RMB 43.4 billion in 2025, showing a slight increase of 0.8% year-on-year, driven by enhanced marketing efforts [9][10]. - The medical beauty dressing segment saw revenue of RMB 11.6 billion, down 4.8% year-on-year, primarily due to price maintenance and channel sales control [9][10]. - Brand performance varied, with "可复美" (Kefumei) revenue declining by 1.6% to RMB 44.7 billion, while "可丽金" (Kelin) revenue increased by 9.2% to RMB 9.2 billion, benefiting from online channel expansion [9][10]. Channel Performance - Online direct-to-consumer (DTC) sales reached RMB 34.0 billion, down 5%, while e-commerce platform direct sales increased by 35% to RMB 5.1 billion [9][10]. - Offline direct sales grew by 32% to RMB 2.2 billion, supported by an increase in the number of cosmetic chain stores [9][10]. - Revenue from distributors decreased by 2% to RMB 13.8 billion due to pricing and channel management pressures [9][10]. Investment Recommendations - The company is in a critical phase of product matrix upgrade and channel structure optimization, with short-term performance adjustments expected to be absorbed [10][11]. - The report suggests that with the launch of new medical beauty products and improved online channel efficiency, the company is likely to return to a growth trajectory by 2026 [10][11].
巨子生物（02367）：业绩短期承压，看好重组胶原长期价值