蜜雪集团（02097）：蜜雪集团（2097.HK）2025年年报点评：门店扩张驱动业绩快速增长，26年聚焦单店提效

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Insights - The company achieved a revenue of 33.56 billion CNY in 2025, representing a year-on-year growth of 35.2%, with a net profit of 5.89 billion CNY, up 32.7% year-on-year [4] - The rapid growth in revenue is primarily driven by the expansion of the store network, with a total of 59,823 stores globally by the end of 2025, an increase of 13,344 stores from the previous year [5] - The company is focusing on enhancing single-store efficiency and quality over aggressive expansion in 2026, aiming to improve profitability amid increasing competition and market challenges [7] Revenue Performance - The company's revenue growth in 2025 was mainly attributed to the expansion of its store network, with product and equipment sales contributing 32.77 billion CNY, up 35.3% year-on-year, and franchise and related service income at 794 million CNY, up 28.0% [4] - The gross profit margin for 2025 was 31.1%, slightly down by 1.3 percentage points, while the net profit margin was 17.5%, down by 0.3 percentage points year-on-year [6] Store Expansion Strategy - The domestic market saw a strong opening momentum, with 55,356 stores by the end of 2025, an increase of 13,772 stores, focusing on lower-tier cities where stores account for 58.0% of the total [5] - The overseas market experienced a reduction in store count from 4,895 to 4,467, as the company optimized operations in Indonesia and Vietnam while entering new markets like Kazakhstan and the USA [6] Profitability Forecast - The company forecasts net profits of 6.36 billion CNY and 7.24 billion CNY for 2026 and 2027, respectively, with a projected EPS of 16.77 CNY for 2026 [9] - The report highlights the company's industrialization capabilities, which help in reducing production costs and maintaining a competitive edge in the market [9]