HEILAN HOME(SH:600398) Orient Securities·2026-03-30 07:53Investment Rating - The report maintains a "Buy" rating for the company [4][9] Core Views - The company has shown steady performance over the past 25 years, with expectations for new business acceleration starting in 2026 [2] - The company’s revenue, net profit attributable to the parent company, and net profit excluding non-recurring items for 2025 increased by 3.19%, 0.34%, and 5.3% year-on-year, respectively, aligning with market expectations [8] - The main brand's revenue showed a year-on-year decline of 2.4%, while group purchasing and other brands (new business outlets and FCC) performed well, with revenue growth of 21.94% and 29.18%, respectively [8] - The company’s gross margin increased by 0.35 percentage points year-on-year, and net cash from operating activities grew by 93.46%, indicating improved profitability quality [8] - A high dividend of 0.41 yuan per share was announced, with a payout ratio of 91%, resulting in a dividend yield of approximately 6.7% at the current stock price [8] - The main brand's sales are expected to recover to a mid-single-digit growth rate starting in 2026, driven by channel optimization and product quality improvements [8] - The new business segment (urban outlets) is anticipated to accelerate and become a second growth curve for the company, with expectations for improved profitability as the business scales [8] Financial Forecasts - The earnings per share (EPS) forecasts for 2026, 2027, and 2028 are projected to be 0.49, 0.55, and 0.61 yuan, respectively [3][9] - The company’s revenue is expected to reach 23,758 million yuan in 2026, with a year-on-year growth of 9.9% [3] - Operating profit is forecasted to be 3,056 million yuan in 2026, reflecting a year-on-year increase of 9.0% [3] - The net profit attributable to the parent company is expected to be 2,337 million yuan in 2026, with a year-on-year growth of 7.9% [3] - The target price is set at 7.30 yuan, based on a 15x PE valuation for 2026 [3][9]