Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected stock price increase of over 15% compared to the benchmark index [4]. Core Insights - The company reported a revenue of 5.051 billion yuan for 2025, representing a year-on-year growth of 30%, with a net profit attributable to the parent company of 1.204 billion yuan, up 36.73% year-on-year [1]. - The company's gross margin for 2025 was 84.22%, a slight decrease of 0.15 percentage points, while the net margin improved by 1.18 percentage points to 23.87% [1]. - The company has seen significant growth in both offline and online sales channels, with offline sales reaching 2.426 billion yuan (up 24.49% year-on-year) and online sales at 2.477 billion yuan (up 38.83% year-on-year) [3]. Revenue and Profitability - In 2025, the cosmetics segment generated 2.996 billion yuan in revenue, a growth of 30.04%, while the skincare segment achieved 1.873 billion yuan, growing by 31.08% [2]. - The average selling price for cosmetics was 176.4 yuan, and for skincare, it was 328.3 yuan, showing slight changes from the previous year [2]. - The company expects net profits to reach 1.583 billion yuan in 2026, 2.041 billion yuan in 2027, and 2.583 billion yuan in 2028, with corresponding P/E ratios of 20, 16, and 12 times [4][6]. Market Expansion - The company has expanded its offline presence with 412 self-operated counters and 33 distributor counters, marking an increase in average revenue per comparable self-operated counter to 5.6 million yuan [3]. - The company opened its first overseas self-operated counter in Hong Kong, indicating ongoing globalization efforts [3]. - The overall repurchase rate for the company's membership system reached 33.3%, an increase of 2.4 percentage points year-on-year [3].
毛戈平（01318）：25年彩妆护肤同步快增，品牌势能持续强化