Investment Rating - The report assigns an "Overweight" rating to Celsius Holdings (CELH) for the first time [3][12] Core Views - Celsius achieved rapid revenue growth in 2023, with total revenue reaching 1.32billion,ayear−on−yearincreaseof101.7182 million, compared to a loss of 200millionin2022,withanetprofitmarginof13.80.77, compared to -0.88in2022[3]SalesPerformance−Celsius′salesgrowthsignificantlyoutpacedtheenergydrinkcategory,with4−weeksalesup112.31.26 billion, up 104.6% year-on-year [7] - PepsiCo's contribution to total revenue increased to 59.4% in 2023 from 22.2% in 2022, a 37.2 percentage point increase [7] - PepsiCo accounted for 69.0% of accounts receivable in 2023, up from 47.6% in 2022 [7] Financial Performance and Projections - Operating expenses decreased by 14.4% to 370millionin2023,withtheoperatingexpenseratiodroppingto27.81.98 billion in 2024, 2.78billionin2025,and3.68 billion in 2026, representing growth rates of 50%, 40%, and 32% respectively [12][26] - Net income attributable to shareholders is forecasted to reach 285millionin2024,413 million in 2025, and 558millionin2026[12][26]ValuationMetrics−AsofMarch4,2024,thestockpricewas86.84, with a P/E ratio of 71 for 2024, 49 for 2025, and 36 for 2026 [12][26] - The company's market capitalization stood at $20.22 billion as of March 4, 2024 [2]