Investment Rating - The report maintains a "Buy" rating with a target price of $7.75 [3][4]. Core Insights - The company's Q4 performance met expectations, with steady growth in membership and advertising revenue, and a new high in Average Revenue per Member (ARM) [3]. - Revenue for Q4 2023 reached 77.06 billion RMB, a year-on-year increase of 1%, driven by membership and advertising income [3]. - Adjusted net profit for Q4 2023 was 6.82 billion RMB, with an adjusted net profit margin of 9%, reflecting strong growth across multiple operational metrics [3]. Summary by Sections Financial Overview - The company achieved a Q4 operating profit of 7.4 billion RMB, with an operating profit margin of 10.0%, up 0.7 percentage points quarter-on-quarter [3]. - Adjusted operating profit was 9.28 billion RMB, with an adjusted operating profit margin of 12%, up 0.9 percentage points quarter-on-quarter [3]. Membership Revenue - Membership revenue for Q4 2023 was 48.09 billion RMB, a year-on-year increase of 1%, primarily driven by ARM growth [3]. - The average revenue per member (ARM) reached 15.98 RMB, a year-on-year increase of 9%, marking a new high [3]. Advertising Revenue - Advertising revenue for Q4 2023 was 16.51 billion RMB, a year-on-year increase of 6%, continuing a positive growth trend [3]. - Brand advertising and performance advertising both showed healthy growth, with content-targeted advertising accounting for over 50% of brand advertising revenue [3]. Other Business Segments - Content distribution revenue for Q4 2023 was 5.06 billion RMB, a year-on-year decrease of 21%, mainly due to content distribution scheduling and reclassification of film revenue [3]. - Other business revenue reached 7.41 billion RMB, a year-on-year increase of 13%, benefiting from contributions from third-party collaborations [3]. Profit Forecast - The report adjusts profit forecasts for 2024-2026, expecting adjusted net profits of 37 billion RMB, 47 billion RMB, and 56 billion RMB respectively [3].
爱奇艺23Q4业绩点评：主业增长向好，会员ARM再创新高