Focus Media(002027) 信达证券·2024-04-14 16:00Investment Rating - The report assigns a Buy rating to Focus Media (002027 SZ) [1] Core Viewpoints - Focus Media's offline elevator media advertising shows steady growth in daily consumer goods clients [2] - The proportion of daily consumer goods advertisers has increased significantly, reaching 84% in the latest survey [6] Advertising Data Analysis March 18, 2024 Survey - Total ad rotation duration: 970 seconds [3] - Number of advertisers: 19 [3] - Daily consumer goods: 14 (74%) [3] - Internet: 2 (11%) [3] - Automotive: 2 (11%) [3] - Real estate/home: 1 (5%) [3] - Top 4 most-played ads: - Runbaiyan: 11 times (75s, 8%) [4] - Xiaoyuan Learning Machine: 8 times (100s, 10%) [4] - Deyou Wet Wipes: 8 times (80s, 8%) [4] - Songda Camellia Oil Cream: 8 times (65s, 7%) [4] - Bottom 3 least-played ads: - Zuoting Youyuan Beef: 1 time (15s, 2%) [4] - Lincoln EV: 1 time (15s, 2%) [4] - Deyou Baby Wipes: 1 time (5s, 1%) [4] April 11, 2024 Survey - Total ad rotation duration: 1065 seconds [6] - Number of advertisers: 19 [6] - Daily consumer goods: 16 (84%) [6] - Internet: 3 (16%) [6] - Top 3 most-played ads: - Jiaguoyuan Coconut Water: 27 times (145s, 14%) [7] - Blue Moon Detergent: 13 times (140s, 13%) [7] - Huang Tian Goose Eggs: 13 times (95s, 9%) [7] - Bottom 2 least-played ads: - New Dove Shower Foam: 1 time (10s, 1%) [7] - JD Lux Shower Gel: 1 time (10s, 1%) [7] - New clients added between March 18 and April 11: 13 [8] Industry Trends - The offline elevator media advertising sector shows strong performance in daily consumer goods category [2][6] - Internet advertisers maintain a stable presence but with lower proportion compared to daily consumer goods [3][6]