Proya(SH:603605) Wanlian Securities·2024-04-19 12:00Investment Rating - The investment rating for the company is "Accumulate" (maintained) [2] Core Views - The company's performance exceeded expectations, with a 45.58% year-on-year increase in net profit attributable to shareholders in Q1 2024. In 2023, the company achieved revenue of 8.905 billion yuan (up 39.45% year-on-year) and a net profit of 1.194 billion yuan (up 46.06% year-on-year) [3] - The main brand, Proya, has fully upgraded its core products, with significant growth in multiple sub-brands. Proya's revenue in 2023 was 7.177 billion yuan (up 36.36% year-on-year), accounting for 80.73% of total revenue [3] - The company has seen rapid growth in its online channels, achieving revenue of 8.274 billion yuan (up 42.96% year-on-year) in 2023, with online direct sales accounting for 75.91% of total revenue [10] Summary by Sections Financial Performance - In Q4 2023, the company achieved revenue of 3.656 billion yuan (up 50.86% year-on-year) and a net profit of 448 million yuan (up 39.06% year-on-year) [3] - For Q1 2024, revenue was 2.182 billion yuan (up 34.56% year-on-year) and net profit was 303 million yuan (up 45.58% year-on-year) [3] - The company’s operating cash flow for 2023 was 1.469 billion yuan (up 32.19% year-on-year) [3] Brand and Product Development - Proya has upgraded its core product lines, including the "Double Anti-aging Series" and "Ruby Series," and launched a high-end product line focused on mature skin [3] - The sub-brand Caitang achieved revenue of 1.001 billion yuan (up 75.06% year-on-year), while OR and Yuefuti also saw significant revenue growth of 71.17% and 61.82% respectively [3] Profitability and Forecast - The company’s gross margin improved to 69.93% in 2023, with a net margin of 13.82%. For Q1 2024, gross margin was 70.11% and net margin was 14.44% [10] - The forecast for net profit attributable to shareholders for 2024-2026 is 1.599 billion yuan, 1.970 billion yuan, and 2.407 billion yuan respectively, with corresponding PE ratios of 26, 21, and 17 times [10]