KEDA GROUP(600986) 华鑫证券·2024-04-21 23:31Investment Rating - The investment rating for the company is "Buy (Maintain)" [4] Core Views - The company aims to enhance operational quality and reduce risks while leveraging AI to empower its digital culture strategy in 2024 [4][8] - The company reported a total revenue of 10.818 billion yuan in 2023, representing a year-on-year increase of 26.59%, with a net profit attributable to shareholders of 192 million yuan, up 136.1% year-on-year [6][7] Summary by Sections Market Performance - The company's stock price is currently at 4.63 yuan, with a market capitalization of 6.9 billion yuan and a 52-week price range of 3.78 to 7.89 yuan [2] Financial Performance - In 2023, the company achieved a gross profit margin of 6.33%, up from 4.33% in 2022, and a net profit margin of 1.76%, up from 0.52% in 2022 [7] - The company’s operating cash flow improved to 366 million yuan, indicating better cash flow management [6] Business Strategy - The company is focusing on digital marketing and innovation, with brand marketing revenue reaching 3.04 billion yuan, a year-on-year increase of 15.12% [7] - In 2024, the company plans to deepen mixed-ownership reforms and leverage advantages from its parent company, Zhejiang Cultural Investment, to enhance collaboration in digital copyright trading and IP operations [8] AI Integration - The company is utilizing AI as a key driver for growth, with initiatives including the launch of various AI applications and tools aimed at enhancing digital marketing and cultural IP innovation [14] Earnings Forecast - The company forecasts revenues of 11.545 billion yuan, 12.359 billion yuan, and 13.321 billion yuan for 2024, 2025, and 2026 respectively, with net profits of 261 million yuan, 298 million yuan, and 334 million yuan for the same years [15]