MANGO(300413) 万联证券·2024-04-23 12:00Investment Rating - The investment rating for the company is "Add" [5][11]. Core Insights - The company has solidified its position as a leader in variety shows and optimized its layout for long and short dramas, with significant increases in effective playback volume for both genres in 2023 [3][8]. - The membership business has entered a new phase of high-quality development, with a notable increase in member revenue and a strong recovery trend in advertising business [3][8]. - The acquisition of Hunan Golden Eagle Cartoon Media Co., Ltd. has enriched the company's content matrix and expanded its "four-platform" model, enhancing its core competitiveness [3][8]. Summary by Sections Financial Performance - In 2023, the company achieved an annual revenue of 14.628 billion yuan, a year-on-year increase of 4.66%, and a net profit attributable to shareholders of 3.556 billion yuan, a year-on-year increase of 90.73% [3][4]. - For Q1 2024, the company reported a revenue of 3.324 billion yuan, a year-on-year increase of 7.21%, and a net profit of 472 million yuan, a year-on-year decrease of 13.85% [3][4]. Business Development - The company is focusing on deepening its variety show offerings and exploring new markets, with plans for new shows and collaborations, including a partnership with Douyin for micro-short dramas [3][8]. - The membership revenue grew by 35.64% year-on-year in Q4, with the total number of effective members reaching 66.53 million, marking a new high [3][8]. Forecast and Valuation - The revenue forecast for 2024-2026 is set at 16.2778 billion yuan, 17.7625 billion yuan, and 19.336 billion yuan, respectively, with corresponding net profits of 2.1729 billion yuan, 2.3279 billion yuan, and 2.6513 billion yuan [4][8]. - The earnings per share (EPS) are projected to be 1.16 yuan, 1.24 yuan, and 1.42 yuan for the years 2024, 2025, and 2026, respectively [4][8].