旺季开门红，供应链效率持续提升

Investment Rating - The report maintains a "Buy" rating for the company [6][26]. Core Insights - The company reported a strong performance in Q1 2024, with revenue of 1.223 billion yuan, a year-on-year increase of 37.00%, and a net profit attributable to shareholders of 160 million yuan, up 43.10% year-on-year [8][17]. - The gross margin for Q1 2024 was 32.10%, a decrease of 2.47 percentage points year-on-year, attributed to changes in channel structure [5][9]. - The company is expected to maintain high revenue growth driven by product, channel, and system improvements, with projected revenues of 5.176 billion, 6.488 billion, and 8.116 billion yuan for 2024, 2025, and 2026 respectively, reflecting year-on-year growth rates of 25.8%, 25.4%, and 25.1% [6][26]. Summary by Sections Market Data - Closing price as of April 23, 2024: 77.62 yuan - Total shares outstanding: 196.06 million - Net assets: 1,637.03 million yuan - Total assets: 3,065.77 million yuan - Net asset per share: 8.35 yuan [3]. Financial Performance - Q1 2024 net profit margin was 13.05%, an increase of 0.56 percentage points year-on-year [5][9]. - The total expense ratio for Q1 2024 was 18.82%, down 2.39 percentage points year-on-year, with sales, management, R&D, and financial expense ratios showing respective declines [5][9]. - The company’s operating cash flow increased by 172.40% year-on-year, indicating high revenue quality [19]. Profit Forecast - The company expects significant growth in key products such as spicy konjac and quail eggs, with strong performance anticipated in channels like e-commerce and bulk sales [6][26]. - The projected net profit for 2024 is 661 million yuan, with a year-on-year growth of 30.7% [16][26].