股权激励目标顺利达成，持续改善可期

Investment Rating - The investment rating for the company is "Buy" with a target price not specified for the next six months [5][22]. Core Views - The company achieved a revenue of 3.625 billion yuan in 2023, representing a year-on-year growth of 15.9%, and a net profit attributable to the parent company of 280 million yuan, up 31% [22]. - The company has successfully completed its equity incentive plan for 2023, which is expected to enhance employee motivation and support long-term development [22]. - The management team has shown confidence in the company's future by planning to increase their shareholdings [22]. Financial Performance - The company reported a revenue of 7.2 billion yuan in Q1 2024, a year-on-year increase of 6.8%, with a net profit of 30 million yuan, up 331% [22]. - The gross profit margin for 2023 was 37.5%, an increase of 3.7 percentage points, while the net profit margin was 7.7%, up 0.9 percentage points [22]. - The company expects net profits for 2024, 2025, and 2026 to be 350 million yuan, 430 million yuan, and 510 million yuan respectively, with corresponding EPS of 0.84 yuan, 1.04 yuan, and 1.25 yuan [22]. Business Segments - The company’s revenue from the brewing segment was 2.686 billion yuan in 2023, growing by 9.4%, while the ready-to-drink segment generated 901 million yuan, up 41.2% [22]. - The ready-to-drink sales team has improved its channel service capabilities, leading to faster growth in this segment [22]. - The company has established a nationwide sales network with 1,611 distributors as of Q1 2024, an increase of 80 from the beginning of the year [22]. Cost and Profitability - The company’s operating costs for 2023 were 2.265 billion yuan, with a projected increase to 2.657 billion yuan in 2024 [22]. - The sales expense ratio for 2023 was 23.7%, reflecting an increase due to higher marketing and advertising costs, while the management expense ratio decreased to 6.3% [22]. - The company anticipates a continued improvement in profitability, with gross margins expected to rise gradually over the next few years [22].