2023年报&24年一季报点评:业绩符合预期,期待改革落地成效

Investment Rating - The report maintains a rating of "Accumulate" for the company [11][9] - The target price is set at 28.50, down from the previous forecast of 30.72 [11][9] Core Views - The company's performance in 2023 met expectations, with significant revenue growth of 105.53% year-on-year, reaching 2,231 million [11][11] - The company is expected to benefit from marketing reforms and talent acquisition, which may enhance sales and profitability [11][11] - The net profit for 2023 is projected to be 340 million, reflecting a year-on-year increase of 105.5% [11][11] Financial Summary - Revenue for 2022 was 1,623 million, and for 2023 it is projected to be 2,231 million, indicating a growth rate of 37.5% [2][11] - Operating profit (EBIT) increased from 221 million in 2022 to 457 million in 2023, showing a growth rate of 106.9% [2][11] - The net profit attributable to shareholders rose from 165 million in 2022 to 340 million in 2023, marking a growth of 105.5% [2][11] Profitability Metrics - The operating profit margin improved from 13.6% in 2022 to 20.5% in 2023 [11][11] - The return on equity (ROE) increased from 4.5% in 2022 to 8.9% in 2023 [11][11] - The return on invested capital (ROIC) rose from 3.9% in 2022 to 8.4% in 2023 [11][11] Market Position and Strategy - The company is focusing on market-oriented talent recruitment and mechanism optimization, aiming for systematic marketing reforms [11][11] - The company anticipates a recovery in sales and profitability driven by the restoration of domestic market conditions [11][11] - The revenue from high, medium, and low-end liquor segments is expected to grow significantly, with respective increases of 46.7%, 9.1%, and 88.4% [11][11]