Investment Rating - The report maintains a "Buy" rating for the company [1][20]. Core Views - The company has demonstrated strong revenue growth in Q1 2024, achieving an operating income of 1.842 billion yuan, a year-on-year increase of 45.30%, and a net profit attributable to shareholders of 101 million yuan, up 15.06% year-on-year [1]. - The company is focusing on brand unification, product series development, and global cost reduction while expanding its channels and optimizing logistics [1][3]. - The company aims to enhance its market penetration in the U.S. while continuing to expand in Europe and emerging markets like Mexico and Australia [3]. Summary by Sections Financial Performance - In Q1 2024, the company reported a gross margin of 36%, a slight decrease of 0.78 percentage points year-on-year, primarily due to fluctuations in shipping costs [1]. - The net cash flow from operating activities reached 438 million yuan, reflecting a significant year-on-year increase of 69.58% [1]. - The company expects improvements in shipping costs in Q2 2024, which will help restore profitability [1]. Future Projections - The company forecasts net profits of 506 million yuan, 600 million yuan, and 737 million yuan for 2024, 2025, and 2026, respectively, with corresponding EPS of 1.26 yuan, 1.49 yuan, and 1.83 yuan [3][4]. - The projected P/E ratios for the next three years are 18.71, 15.79, and 12.86, indicating a favorable valuation trend [3][4]. Market Position - The company has established a strong presence in the online home goods retail market in Europe and the U.S., leveraging its early mover advantage in cross-border e-commerce [3]. - The report highlights the company's ongoing efforts in digitalization and localized operations to enhance customer experience [3].
季报点评：24Q1收入高增，短期扰动不改长期优势