Workflow
注重提效修炼内功,业绩增长稳健

Investment Rating - The report maintains a "Buy" rating for the company [1][6]. Core Insights - The company reported a revenue of 19.21 billion yuan in 2023, a year-on-year increase of 6.7%, and a net profit attributable to shareholders of 2.01 billion yuan, up 10.7% year-on-year [2][3]. - The gross margin for 2023 was 32.8%, an increase of 2 percentage points year-on-year, driven by cost reduction and efficiency improvements [2][3]. - The company has shown strong growth in high-potential categories such as sofas and beds, with sofa revenue reaching 9.35 billion yuan, a 4.2% increase, and bed revenue at 4.10 billion yuan, up 15.4% [3][8]. Summary by Sections Financial Performance - In Q4 2023, the company achieved a revenue of 5.08 billion yuan, a year-on-year increase of 19.5%, and a net profit of 500 million yuan, up 23.5% [2]. - For Q1 2024, revenue was 4.35 billion yuan, a 10% increase year-on-year, with a net profit of 420 million yuan, up 5% [2]. Product Segmentation - The gross margin for sofas was 35.8%, for beds was 37.1%, and for custom products was 27.5% [2][3]. - The company has focused on enhancing its product mix, with significant growth in the functional sofa segment [3]. Market Strategy - Domestic sales reached 10.94 billion yuan, a 37.6% increase, while export sales were 7.52 billion yuan, up 6.8% [3]. - The company is expanding its channel structure and supply chain efficiency, with 213 new stores opened in 2023 [3][8]. Future Projections - The company forecasts revenue growth of 11.57% in 2024, with EPS expected to be 2.79 yuan [6][9]. - The projected gross margin is expected to improve slightly to 33.1% in 2024 [9][10].