WANXIN MEDIA(601801) 东方财富证券·2024-05-06 10:00Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for its stock performance relative to the market index [8]. Core Insights - The company has shown steady growth in its publishing business, with textbook sales reaching a value of 2.028 billion yuan, a year-on-year increase of 2.17%, and total revenue of 1.751 billion yuan, up 2.43% year-on-year [3]. - The company is actively expanding its educational service industry chain, with a focus on smart education initiatives, including the development of a management platform for after-school services and a labor practice education base project [1][9]. - The company's revenue for the first quarter of 2024 is projected to continue its growth trajectory, with expectations of 12.577 billion yuan in revenue for 2024, reflecting an 11.86% increase [10]. Summary by Sections Publishing Business Performance - In 2023, the company achieved a total revenue of 11.244 billion yuan, a decrease of 3.79% year-on-year, while the net profit attributable to shareholders increased by 32.21% to 936 million yuan [5]. - The first quarter of 2024 saw a revenue of 2.929 billion yuan, down 5.44% year-on-year, but the net profit attributable to shareholders decreased by 13.28% to 293 million yuan [5]. Financial Metrics - The company's gross margin improved to 21.41%, an increase of 1.86 percentage points year-on-year, while the net margin rose to 8.50%, up 2.24 percentage points [4]. - The report indicates an increase in operating expenses due to rising salary costs and other operational expenses, with total operating expenses as a percentage of revenue increasing to 11.92% [4]. Future Projections - The company is expected to achieve revenues of 12.577 billion yuan, 13.847 billion yuan, and 15.002 billion yuan for the years 2024, 2025, and 2026, respectively, with corresponding net profits of 851 million yuan, 1.035 billion yuan, and 1.235 billion yuan [10]. - The earnings per share (EPS) are projected to be 0.43 yuan, 0.52 yuan, and 0.62 yuan for the years 2024, 2025, and 2026, with price-to-earnings (P/E) ratios of 18, 14, and 12, respectively [9][10].