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石头科技:新品延续爆款表现,618大促首周市占登顶

Investment Rating - The report maintains an "Accumulate" rating for the company [4][29]. Core Viewpoints - The company achieved a leading market share of 33.86% in the online sales of robotic vacuum cleaners during the first week of the 618 shopping festival, marking an increase of 11.39 percentage points year-on-year [4][9]. - The average selling price of the company's products increased by 15.2% to 4163 yuan during the same period, driven by the launch of upgraded models [4][12]. - The company is expected to maintain strong sales momentum with its new products, particularly the P10S Pro and G20S, which ranked among the top 10 best-selling models [4][16]. Summary by Sections 1. Market Performance - The company topped the domestic market share during the 618 shopping festival, achieving a 33.86% online sales market share [4][9]. - The average price of the company's products rose to 4163 yuan, reflecting a 15.2% increase due to the introduction of higher-priced models [4][12]. 2. Product Performance - The P10S Pro and G20S models were among the top 10 best-selling robotic vacuum cleaners, with market shares of 10.01% and 3.94% respectively [4][16][17]. - The G20S model, priced at an average of 5706 yuan, is noted for its strong performance in the high-end market segment [4][26]. 3. Financial Projections - The company is projected to achieve revenues of 112.73 billion yuan, 145.59 billion yuan, and 186.86 billion yuan for the years 2024, 2025, and 2026 respectively [5][29]. - Corresponding net profits are expected to be 25.86 billion yuan, 33.16 billion yuan, and 42.24 billion yuan for the same years [5][29].