Should Apple Build a Smart Ring?

It's kind of interesting. Aura has stolen this march in terms of rings and wearables in that department. Why is Apple perhaps not go with that tactic thus far.Well, they're all in on the Apple Watch. Don't forget the Apple Watch. You have that big color display.You have the full ecosystem of accessories. You have an app marketplace, right. It's a revenue driver through and through for Apple, and it fits very nicely into the ecosystem.A ring would be a bit different. You're not going to have a screen, you're ...