Microsoft Will Power Premier League’s AI Tools in Branding Push

Big tech meets big football. Microsoft in the Premier League launching a five year strategic partnership aimed at transforming how fans engage with the game from fantasy football to match analysis and even a personal AI companion. Today, we're joined by Darren Hardman, CEO of Microsoft UK, and Will Bross, chief commercial officer at the Premier League.Well, I want to start with you. I follow Chelsea for most of my life, been a season ticket holder for 25 years. I'm used to having a digital relationship with ...